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Open a larger version of the following image in a popup: Christopher Williams, Supplement 04 Ringier Jahresbericht 2003, 2004 Installation image

Christopher Williams

Supplement 04 Ringier Jahresbericht 2003, 2004
Book, silkscreened poster, offset card, DVD
Gmund Colors 19, light brown matt, 100/qm wood-free/chlorine-free
Producer: Ringier AG, Unternehmenskommunikation, Zürich
Film of 332 MIN 17 SEC
B-CWILLIAMS-.20-0002
'Supplement 04 Ringier Jahresbericht 2003' elaborates Williams’ interest in the conditions of production. This includes an annual report he created in 2003 for the Swiss publishing house Ringier AG, along...
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'Supplement 04 Ringier Jahresbericht 2003' elaborates Williams’ interest in the conditions of production. This includes an annual report he created in 2003 for the Swiss publishing house Ringier AG, along with a video and production documents for Supplement 2003, a cooking show made by using the existing apparatus of Ringier’s television studio, whose primary product was a popular Swiss cooking show.
Williams used the program’s shot list as a model for his version, with one shift: the duration of twelve of the shots was extended to correspond to the actual preparation time of the food, thereby stretching the show’s running time from 50 to 332 minutes. Alongside the annual report and related documents, Williams presents spreads from the publication for his 2007 exhibition at Kunsthalle Zürich, which uses the advertising space historically used in exhibition catalogues, to highlight the economies of collaboration and sponsorship usually kept in the background of an exhibition’s presentation and reception.
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