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Installation view, Austin Martin White, 'Last Dance', Capitain Petzel, 2022

Austin Martin White
Ouch! (fordlandia), 2022
Ball point pen and vinyl on paper
Signed and dated verso
Paper dimensions:
77 x 68.5 cm / 30.3 x 27 inches
Framed dimensions:
83 x 74.1 cm / 32.7 x 29.2 inches
77 x 68.5 cm / 30.3 x 27 inches
Framed dimensions:
83 x 74.1 cm / 32.7 x 29.2 inches
B-AMWHITE-.22-0030
In the 'fordlandia' series, Austin Martin White references Henry Ford’s megalomanic project in the Amazon Rainforest, originally established in 1928. Ford’s vision was to gain complete control over all essential...
In the 'fordlandia' series, Austin Martin White references Henry Ford’s megalomanic project in the Amazon Rainforest, originally established in 1928. Ford’s vision was to gain complete control over all essential branches of the automobile industry — Fordlândia being the center to harvest cultivated rubber. The local and indigenous workers were suffering from inhumane working conditions and foreign conventions forced upon them. Ultimately, Ford’s project failed and the city of Fordlândia was abandoned in 1934.